AMSTEL - LEGENDARY SMOOTHNESS
A campaign to launch AMSTEL BEER in Vietnam Market (pitching)
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Client: HVBL | Brand: Amstel
Role: Art direction/ Designer | Year: 2018
Phase 01: Credential Film “LEGENDARY MADE”
With the credential film, we want to lead them to the making-of of Amstel. But unlike other beers, show how Amstel does beer differently - proving why Amstel truly is “Legendary smoothness”.
Credential Film’ Story Board “LEGENDARY MADE”
KV: LEGENDARY MADE
Phase 02: Thematic Campaign LEGENDARY SMOOTHNESS
That leads our consumers into a more emotional-focus to connect with them in a deeper level.
We want to redefine the word “different”, bring it back to its true meaning. Because Amstel believes when you stop trying to be like someone else, and focus on being yourself, that’s different, that’s legendary.
KV: LEGENDARY SMOOTHNESS
